The Atlantic Economic Corridor, the advocacy group for the Irish Atlantic Coast, has welcomed a video made by the one of the world’s leading pharmaceutical companies, AbbVie – which recently completed the acquisition of Allergan, another West of Ireland giant. The video highlights the work and life opportunities offered by the West of Ireland.
The video is part of the Irish Pharmaceutical Healthcare Association’s ‘Innovate For Life’ campaign, a series of videos showing the many dimensions to pharma’s impact on Ireland. The latest video showcases the opportunities AbbVie provides in the North-West.
The Atlantic Economic Corridor (AEC) is driven by business representatives and communities and supported by national and local government and State agencies. The initiative seeks to consolidate and align the State capital investment programme with the potential investment of the private sector to strengthen the region’s economic contribution and make the Atlantic region a better place in which to live and work.
Allan Mulrooney, Head of Communications and Development for the Atlantic Economic Corridor, said the region was honoured that one of the world’s leading pharmaceutical companies would highlight the potential of the West.
“AbbVie is an investor and job creator in the West. It has been in Sligo for more than four decades, providing great jobs, supporting local causes and backing GAA clubs and teams. It is companies like AbbVie which are making the Atlantic corridor a hub for investment so that this part of the country can scale into the future.”
“AbbVie’s film is a stirring evocation of the region, presenting it as the great place to live and work that it is – the surf, the mountains and the calm of nature. The film features some great local voices, all of which attest to the region’s draw for top talent, an excellent quality of life and multinational investment. It should generate confidence in the West as a significant medicines innovator for decades to come,” Allan said.
The video, which is available to view online, shows the North-West at its best. Outside of the workplace, it shows surfing and hiking destinations are just minutes away, although many of AbbVie’s employees simply enjoy the allure of a more serene lifestyle and the beautiful views of the North-West.
The campaign, #InnovateForLife, opens a window on the world of medicines innovation right across the lifecycle – showing the process from discovery and development through to manufacturing and adoption by the health services. The campaign is organised into three pillars – Patients, Places and Pioneers – capturing the economic and societal impact of the biopharmaceutical industry on patients’ lives, on communities, and on science and medicines development.
West of Ireland native Bernard Mallee, Director of Communications and Advocacy at IPHA, said: “We are delighted to launch inspiring new content for ‘Innovate For Life’ – the campaign IPHA leads which draws together the many strands of our impact in patients’ lives, in communities across the country, and in science for the development of new treatments. During COVID-19, the role of our industry in the economy and in healthcare has been starkly revealed. Like other biopharmaceutical innovators, including Pfizer, Janssen, Takeda, Novartis and Astellas, AbbVie is part of ‘Innovate For Life’. We are proud of AbbVie’s contribution to the industry. It is making medicines for global supply, creating jobs in the region, improving patients’ health outcomes and helping to position Ireland for foreign direct investments. The new film helps to tell that important story for AbbVie as part of a wider industry narrative.”
Dr Jerry Bird, Head of the Science Faculty at IT Sligo, features in the video. He says he is proud that his former students are positively impacting the lives of patients in Ireland and around the world through the manufacture of innovative medicines with AbbVie – medicines of great value and significance to the medical industry, patients and their loved ones.
“It’s important that parents and families understand that when their sons and daughters come to us and train in pharmaceutical science and in medical biotechnology, what are they going to do? They are going on to work in an international company that is producing drugs that are changing the lives of people, changing the lives of people with extremely high-risk diseases, changing their outcomes and giving them new lives,” Dr Bird said.
Andrés Rodrigo, General Manager at AbbVie (Ireland), said: “AbbVie roots in Sligo stretch back more than four decades. Over time, our two separate sites there have scaled as the world of medicines innovation turned. With that came demand for more people with new skills. IT Sligo has been key in helping us to source that new talent. We are a partner for Sligo’s economy. More than that, we have become part of the community. Our people in Sligo are supporting the global supply of innovative medicines in immunology, haematology and for Parkinson’s disease, to mention just a few. We are proud of their contribution to the economy and to society. We wanted to tell that story as part of ‘Innovate For Life’.”
AbbVie employee Matt Kavanagh features in the video too. He left commuting hell behind to embrace a new pharmaceutical career in the West of Ireland. He’s still at the forefront of global medicines innovation, but community appreciation of his company’s work is at a whole new level in his adopted home.
He said: “My work-life balance is pretty good at the moment. The fact that I can go hiking, even after the day’s work, having no traffic and very little crowds means everything’s very accessible and doesn’t take a whole lot of planning to go surfing or hiking. I get to do all that, as well as being in the front-line of innovation.”
AbbVie’s video can be viewed here
All videos are available at Innovate For Life